It's called, The Secret World of Doing Nothing, by Billy Ehn and Orvar Lofgren (2010).
Chapter 3 is called "Daydreaming".
It might be interesting to some of you. A few pages of the chapter can be found here:
http://books.google.ca/books?id=rukb0qKCnwAC
Just click "Preview this book" and go to chapter 3.
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